Wim Crouwel(b.1928) Dutch graphic designer, exhibition designer, museum director and educator. He established his first design practice in 1952 and during the late 1950's he collaborated with the industrial designer Kho Liang Ie. In 1963 he became one of the five founding partners of Total Design, so called because it was the first multidisciplinary design practice in the Netherlands. During the sixties and the seventies he was responsible for many of the posters, catalogues, and exhibitions at the Stedelijk Museum in Amsterdam. During the 1980s he became more and more involved with the management of the Museum Boymans van Beuningen in Rotterdam subsequently becoming the director.
In 1967 he launched his 'New Alphabet' within the Quadrat-Print series of journals published by Pieter Brattinga and his printing firm Steendrukkerij De Jong. This radical typographic experiment proposed new letterforms as a response to new technology. It was commissioned by Olivetti for a new typewriter font and although completed it was not released at the time due to changes in technology. The basis of all Crouwel's work is a strong underlying grid system, his typefaces being a logical extension of this grid. All of Crouwel's typefaces are based on a strong logic and rationality, but they also have a human dimension that sets them apart from being just experimental. Within the last few years The Foundry in London has digitalized and marketed four of them.
We present here a small collection of Crouwel's poster work spanning a period of thirty years. All of these pieces are single items and many have become very difficult to find, especially in good condition..

The condition of each piece is stated in the description. Click here for a full description of the criterion we maintain.

Wim Crouwel/Kho Liang Ie
van Abbe Museum Eindhoven 1958
Offset Steendrukkerij de Jong Hilversum
61 x 88 cm
Single item - Condition: A

out of stock

Ref: Huygen - Mode & Module: 223 (no image)
Idea Magazine # 323 Wim Crouwel:p. 24-4

Wim Crouwel/Kho Liang Ie
Rotterdamse Kunstkring Rotterdam 1958
Offset Steendrukkerij de Jong Hilversum
44.7 x 68.3 cm
Single item - Condition: A

out of stock

Ref: Huygen - Mode & Module: 267 (cat. only)
Idea Magazine #323 Wim Crouwel:p. 16-3

Wim Crouwel
van Abbe Museum Eindhoven 1959
offset Steendrukkerij de Jong Hilversum
61 x 87,5 cm
Single item - Condition: A(-)

out of stock

Ref: Huygen - Mode & Module: 340 (no image)
Idea Magazine #323 Wim Crouwel: p. 22-2.
Stankowski-Stiftung - Kunst + Design Wim Crouwel Preisträger: p.17

Wim Crouwel
Ministerie v.Onderwijs, Kunsten en Wetenschappen Den Haag 1960
Offset Steendrukkerij De Jong
Drawing Ap Sok
80 x 80 cm
Condition: B+ (two horizontal & one vertical fold, some creasing)

Price: € 500.00

Affiche for the Dutch entry at the Milan Triennale
Huygen - Mode & Module: # 419
Quay/Broos - Crouwel Alphabets: p.65

Wim Crouwel
Stedelijk Museum Amsterdam 1961
Offset Steendrukkerij De Jong
Photography: Jan Versnel
70 x 100 cm
Condition: A-

Price: € 600.00

Exhibition 3/3 to 27/3/1961
Huygen: Mode & Module; nr.546

Wim Crouwel
van Abbe Museum Eindhoven 1961
Offset Steendrukkerij de Jong Hilversum
61 x 87 cm
Single item - Condition: A

out of stock

Ref: Huygen - Mode & Module: 490 (no image)
Idea Magazine #323 Wim Crouwel: p.34.

Wim Crouwel
Van Abbe Museum Eindhoven 1962
Offset Steendrukkerij de Jong
61 x 88 cm
Condition: A

out of stock

Exhibition 27/4 - 28/5/1962
Huygen: Mode en Module; nr.586 (no image)

Wim Crouwel
Van Abbe Museum Eindhoven 1962
Offset Steendrukkerij de Jong
61 x 88 cm
Condition: A

out of stock

Exhibition 3 March to 2 April 1962
Huygen: Mode & Module; nr.587

Wim Crouwel
van Abbe Museum Eindhoven 1962
Offset Steendrukkerij de Jong Hilversum
61 x 88 cm
Single item - Condition: A(-)

out of stock

Ref: Huygen - Mode en Module: 585 (no image)
Idea Magazine #323 Wim Crouwel: p.37

Wim Crouwel
Stedelijk Museum Amsterdam 1962
Offset Steendrukkerij De Jong
Photo: Carel Blazer
70 x 100 cm
Condition: A (-)

Price: € 750.00

Dutch graphic design exhibition 19/1 to 12/2/1962
Huygen - Mode & Module: # 609
Beeke - Dutch Posters 1960-1996: # 25

Wim Crouwel
van Abbe Museum Eindhoven 1963
Offset Steendrukkerij de Jong Hilversum
60,8 x 88 cm
Single item - Condition: A

out of stock

Ref: Huygen - Mode & Module: 701 (cat.only)
Idea Magazine #323 Wim Crouwel:p.44

Wim Crouwel
Stedelijk Museum Amsterdam 1964
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: A

Price: € 600.00

Ref: Huygen - Mode en Module: 826 (no image)

Wim Crouwel
Stedelijk Museum Amsterdam 1964
Offset Stadsdruk Amsterdam
63,5 x 48 cm
Condition: A-

Price: € 550.00

Exhibition 1/5 - 7/6 1964
Huygen: Mode & Module; nr.818

Wim Crouwel
Stedelijk Museum Amsterdam 1964
Offset Stadsdruk Amsterdam
64 x 48 cm
Condition: A-

Price: € 550.00

This was one of the first posters that Crouwel designed for the Stedelijk Museum; he designed the letter especially for this poster.
Huygen- Mode & Module: nr.814
Quay/Broos-Wim Crouwel Alphabets: p.74/75

Wim Crouwel
Stedelijk Museum Amsterdam 1964
Offset Stadsdrukkerij Amsterdam
32 x 95 cm
Condition: B(three horizontal folds, some slight creasing)

Price: € 350.00

Exhibition 12/12/1963 to 27/1/1964
Huygen - Mode en Module: # 738

Wim Crouwel
Stedelijk Museum Amsterdam 1964
Offset Stadsdrukkerij Amsterdam
64 x 95 cm
Single item - Condition: A(-)

Price: € 550.00

Ref: Huygen - Mode en Module: 824

Wim Crouwel
Stedelijk Museum Amsterdam 1964
Offset Stadsdrukkerij Amsterdam
64 x 95 cm
Single item - Condition: A(-)

Price: € 550.00

Ref: Huygen - Mode en Module: 817

Wim Crouwel
Stedelijk Museum Amsterdam 1965
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: A(-)

Price: € 600.00

Ref: Huygen - Mode en Module: 910 (no image)

Wim Crouwel
Stedelijk Museum Amsterdam 1965
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: A

Price: € 550.00

Ref: Huygen - Mode en Module: 908
Idea Magazine #323 Wim Crouwel:p.52

Wim Crouwel
Stedelijk Museum Amsterdam 1965
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: B(+)

Price: € 450.00

Ref: Huygen - Mode en Module: 888 (cat.only)

Wim Crouwel
Stedelijk Museum Amsterdam 1966
Silkscreen Rooth Diemen
64 x 95 cm
Single item - Condition: B(+)

Price: € 500.00

Ref: Huygen - Mode en Module: 1005 (no image)

Wim Crouwel
Stedelijk Museum Amsterdam 1966
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: A(-)

Price: € 550.00

Ref: Huygen - Mode en Module: 1002 (no image)

Wim Crouwel
Museum Willet-Holthuysen Amsterdam 1966
Offset Stadsdruk Amsterdam
63,5 x 95 cm
Condition: A

Price: € 550.00

Exhibition 19 April to 19 May 1966
Huygen: Mode & Module; nr.996

Wim Crouwel
Stedelijk Museum Amsterdam 1966
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: A(-)

Price: € 550.00

Ref: Huygen - Mode en Module: 1001
Idea Magazine #323 Wim Crouwel:p.54, pl.2

Wim Crouwel
Stedelijk Museum Amsterdam 1968
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: A

Price: € 600.00

Ref: Huygen - Mode en Module: 1136 (no image)

Wim Crouwel
Museum Fodor Amsterdam/Zonnehof Amersfoort 1968
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Condition: B+(top edge slightly discoloured, some very slight chipping on edges)

Price: € 550.00

Exhibition of Dutch posters 12/10 to 15/12/1968
Huygen-Mode & Module: # 1140;
Quay/Broos - Crouwel Alphabets: p.91

Wim Crouwel
Stedelijk Museum Amsterdam 1969
Offset Steendrukkerij De Jong
63.5 x 95 cm
Condition: B+ (small tear lower-right corner with very slight loose of paper, edges slightly creased)

Price: € 550.00

Exhibition 15/3 to 27/4/1969
Huygen - Mode & Module: # 1158

Wim Crouwel
Stedelijk Museum Amsterdam 1969
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: A(-)

Price: € 650.00

Ref: Huygen - Mode en Module: 1179
Idea Magazine #323 Wim Crouwel: p. 57

Wim Crouwel
Stedelijk Museum Amsterdam 1969
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: A

Price: € 550.00

Ref: Huygen - Mode & Module: 1178 (no image)

Wim Crouwel
Stedelijk Museum Amsterdam 1969
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: A

Price: € 550.00

Ref: Huygen - Mode & Module: 1166 (cat.only)

Wim Crouwel
Stedelijk Museum Amsterdam 1969
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: A

Price: € 650.00

This affiche was used for more than a year as the back-ground for actual text announcements of exhibitions. Copy without overprinting.
Ref: Huygen - Mode en Module: 1235 (with text)
Idea Magazine #323 Wim Crouwel:p.62 (without text)

Wim Crouwel
Stedelijk Museum Amsterdam 1970
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: A

Price: € 650.00

This is an example of where Crouwel designed a letter especially for the poster.
Ref: Huygen - Mode & Module: 1233 (no image)
Quay/Broos - Wim Crouwel Alphabets: p.94-95 (catalogue only)

Wim Crouwel
Stedelijk Museum Amsterdam 1970
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: A

Price: € 550.00

Ref: Huygen - Mode en Module: 1232 (no image)

Wim Crouwel
Stedelijk Museum Amsterdam 1971
Offset Stadsdrukkerij Amsterdam
63.5 x 95 cm
Single item - Condition: A(-) (lower right hand corner slightly creased)

Price: € 650.00

"The actual idea that i worked out here was just letting the letters melt together. Each word has become a single block, in which the negative spaces suddenly become very important." (Wim Crouwel)
Ref: Huygen - Mode en Module: 1277
Quay/Broos - Wim Crouwel Alphabets:p.98-99
Idea Magazine #323 Wim Crouwel:p. 63
Stankowski-Stiftung - Kunst + Design Wim Crouwel Preisträger:p. 68

Wim Crouwel
Stedelijk Museum Amsterdam 1975
Offset Steendrukkerij de Jong
55 x 80 cm
Condition: A

Price: € 400.00

Exhibition about the architecture of the Amsterdam School
Huygen: Mode & Module; nr. 1385
Beeke: Dutch Posters 1960-1996; nr.82

Wim Crouwel
Stedelijk Museum Amsterdam 1981
Offset Steendrukkerij de Jong Hilversum
64 x 95 cm
Single item - Condition: A

Price: € 450.00

Ref: Huygen - Mode & Module: 1538 (no image)

Wim Crouwel
Stedelijk Museum Amsterdam 1982
Offset Steendrukkerij De Jong Hilversum
82 x 116 cm
Condition: A

Price: € 200.00

Exhibition 15/10 to 28/11/1982
Huygen: Mode & Module; nr.1558

Wim Crouwel
Stedelijk Museum Amsterdam 1982
Offset Steendrukkerij De Jong Hilversum
82 x 116.5 cm
Condition: A

Price: € 200.00

Exhibition 15/1 to 7/3/1982
Not in Huygen: Mode & Module

Wim Crouwel
Stedelijk Museum Amsterdam 1982
Offset Steendrukkerij De Jong
82 x 116.5 cm
Single item - Condition: A (a few minor creases on the edges)

Price: € 300.00

Exhibittion 9/4 to 11/7/1982
Huygen - Mode & Module: nr.1559

Wim Crouwel
Stedelijk Museum Amsterdam 1982
Offset Steendrukkerij De Jong
55 x 79 cm
Condition: A

Price: € 350.00

Exhibition 11/3 to 1/5/1983
One of five affiches for five different exhibitions on the architecture of the 'Nieuwe Bouwen'
Huygen: Mode & Module; nr.1555
Beeke: Dutch Posters 1960-1996; nr.114

Wim Crouwel
Boymans van Beuningen Museum Rotterdam 1982
Offset Steendrukkerij De Jong
55 x 79 cm
Condition: A

Price: € 350.00

Exhibition 28/11/1982 to 6/2/1983
One of five affiches for five different exhibitions on the architecture of the 'Nieuwe Bouwen'.
Huygen: Mode & Module; nr.1550
Beeke: Dutch Posters 1960-1996; nr.116

Wim Crouwel
Rijksmuseum Kröller-Müller Otterlo 1982
Offset Steendrukkerij De Jong
55 x 79 cm
Condition: A

Price: € 350.00

Exhibition 3/4 to 29/5/1983
One of five affiches for five different exhibitions on the architecture of the 'Nieuwe Bouwen'.
Huygen: Mode & Module; nr.1552
Beeke: Dutch Posters 1960-1996; nr.115