"The People of the Labyrinths (POTL), the Dutch high fashion label of Hans Démoed and Geert de Rooij has been creating internationally successful haute couture, independent from prevailing hypes and trends since 1984. With POTL, Démoed and De Rooij - both graduates of the Arnhem Institute for the Arts -, have gained a steadily growing fan base from L.A. to Moscow and from Japan to Amsterdam with no well-devised marketing concept or publicity campaign.
The People of the Labyrinths are known for their all-inclusive concept of fashion, interior design and cosmetics. In the past 23 years they launched 46 collections all expressing that exclusive hippy-chic style in a distinctive, carefree and divergent POTL pallet of colours. Their sharp graphic prints and the lines of the creations are inspired by heraldry, art, history, photography, nature and science." (Taken from the publishers introduction)