'past tense, future sense' celebrates 80 years of design at Philips. This, large, objective, authoritative and richly illustrated book, edited and supervised by the man who has lead the design department of Philips for more than a decade, gives a fascinating insight into the creation of some of the most iconic products of the past decades.
Engaging topics like the rise of design, the role of visionary projects and what actually constitutes good design are discussed at length and vividly brought to life by numerous case studies. The editor(s) have had the good fortune to be able to explore the rich archives of one of the leading product design companies of our times.
'past tense, future sense' is a compelling reflection of the remarkable journey undertaken by design, Philips and society during the extraordinary period of development that our era has witnessed.