This stylefully designed introduction to typography presents the world of visual design to the general reader. Impressively short and precise texts familiarize the reader with the respective subject matter illustrating certain difficulties through simple geometric shapes. The first chapter deals with the question of proportions: mathematical systems, golden section, paper formats, grid systems, and typographic measuring units. Chapter 2 is concerned with the tension between black and white: design problems, principles of typographical arrangement, and the harmony of black and white. In chapter 3, typographic details are discussed: the origins of character forms, type families and historical typefaces.