'Esse est percipi': Being is being perceived. The struggle for positions of power as celebrity culminates in an inflation of faces.In fact, programs scarcely have value anymore in political competition, only 'HEADS' do. Name recognition is more important than even the maximum conceivable competence and rhetorical quick-wittedness; and far worse than any critique is the survey response 'unknown'.
The subject of the present volume -in the series from the poster collection of the Museum für Gestaltung Zürich - is the representation of politicians on posters, and extends to the use of posters for the deconstruction of the same.