Victor Malsy/Lars Müller
Baden 2009
Cloth 160 pages
Illustrated in colour & bl/w
Design: Integral Lars Müller/Severine Mailler
Text in English

Price: € 34.50

"Is Helvetica anonymous and neutral, does it lack character? This book proves the opposite. As shown in documents published here for the first time, Max Miedinger and Eduard Hoffmann had the vision and determination to create a typeface whose composure and normality are more refreshing now than ever before and whose letterforms are of a pleasingly willful beauty.
Helvetica, as an aesthetic constant, mastered the quantum leap in 1957 from metal type to the digital age of word processing. A fact that speaks for itself." (The publisher)