This is the 10th. volume in the Museum für Gestaltung's excellent series of small publications in which they are exposing their enormous collection of posters.
Michael Engelmann (1928-1966) was a German poster designer without reservation; his posters and advertisements bring images and concepts together in a monumental, simple and compelling way to make them into signals with strong associative force. Unadorned photography, definite colours, laconic texts set in functional type; these are the formal elements Engelmann uses to produce a sign language that is dense, and yet seems light at the same time. In the 1950s, taking his lead from American advertising practice, he adopted a strictly conceptual working method attempting to drive any trace of unsophisticated adulation out of German advertising.