"Type Specific provides the understanding needed to make effective use of fonts and font programs. An inspiring collection of fonts designed for a specific job, all are examined from brief to solution. A range of applications is considered with examples of type for print and screen, created for use in posters, directories, newspapers and magazines, CD and DVD covers, packaging and signage.
Type Specific is both a showcase of innovations in type design and a guide to the considerations that must be taken into account when selecting or designing fonts. A practical look at how the form of a typeface affects its performance, it examines the considered features- including letterform, counterspaces, cross sections, ascenders, descenders, and junctions- of a wide range of typefaces." (Publishers text)