"This book offers students, novice designers and battle-toughened professionals alike an insider’s guide to the complexities of current graphic design practice and thinking. It contains all you need to know to survive and prosper in the complex, ever-shifting world of graphic design.
Set out in A-Z style and written in a realistic, conversational and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives, looking at everything from kerning to presenting; from budgeting to dealing with rejection; from annual reports to interface design." (Publishers text)

Adrian Shaughnessy is a designer and writer; he is the author of 'How To Be A Graphic Designer, Without Losing Your Soul' and 'Cover Art By: New Music Graphics' as well as the co-author with Ton Brook of "Studio Culture -The secret life of the graphic design studio.". He co-founded the design company Intro and, since leaving in 2003, has worked as a consultant to various design studios and clients. He has lectured extensively on design and hosts the radio show ‘Graphic Design On The Radio’.