"Independently-minded designers need sound advice on striking out on their own, and guidance on the ethical and practical issues facing designers today. This book offers guidance on employment options straight out of college; setting up as a freelance; establishing a firm; finding and keeping clients; pitching and generally doing good work. In the near-endless stream of books on design and designers, there has never been a book on how to be a graphic designer until now.
Also included are interviews with leading designers working in the US and UK today, including Neville Brody, John Warwicker, Rudy VanderLans and Alexander Gelman.
How to be a graphic designer... is a practical and inspirational user's guide for designers who want to create meaningful work without losing their shirts...or their souls". (Publishers cover text)