This book explores signage as a point where graphic design and architecture come together. The author begins by describing the basic rules of signage design – signs must be visible but not distracting, informative but not unwieldy, concise but not confusing.
Colour, typography, pictograms and icons are all elements that can be varied and exploited to encapsulate as much information as possible and fit the requirements of the brief: the signage for a hospital, an airport and a conference centre may have little in common, and solutions must always be tailored to fit the location.
The book also showcases great examples of signage design worldwide, ranging from museums and schools to transport systems, with an emphasis on the most original approaches.
First published in German in 2006 this is a welcome translation of this indispensable handbook for communications designers, but also a must for architects, interior designers and graphic artists.